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PERFORMANCE MARKETINGApp Campaigns
Mobile Gaming (B2C)
38% Lower CPI
Optimized acquisition and retention-focused scaling.
The challenge
Where they started
User acquisition costs were high, limiting scale despite strong in-app engagement metrics.
Our approach
What we did
We restructured audience clusters, implemented aggressive creative testing cycles, and optimized bidding toward quality installs and retention signals.
Results
Measurable impact we delivered.
38%
Lower CPI
+26%
Improvement in Day-7 retention
+31%
Increase in ROAS
-22%
Wasted spend
“They helped us scale installs while maintaining retention quality.”