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PERFORMANCE MARKETINGLinkedIn + Search
B2B Consulting Firm
5x Pipeline Growth
Intent-driven and account-based acquisition campaigns.
The challenge
Where they started
The firm relied on referrals and outbound prospecting. Previous paid efforts lacked targeting precision and failed to engage senior decision-makers.
Our approach
What we did
We implemented account-based targeting, refined executive-level messaging, and optimized campaigns around pipeline contribution rather than lead volume alone.
Results
Measurable impact we delivered.
5x
Pipeline Growth
+53%
Increase in SQL rate
-34%
Reduction in CPL
+41%
Improvement in deal velocity
“We now operate with a predictable and measurable pipeline.”